When it comes to making money online, you have to really move up the food chain if you want to make more money and if you want your income to be sustainable. Take blogging, for example. The lowest form of blogging is to blog about keywords. You are not offering real content, you are just stringing keywords in a barely coherent manner so you can suck up traffic from search engines. This content is usually ‘scraped’ off the RSS feeds of other blogs.
Traffic comes in and most of the visitors leave immediately. The ones that don’t bounce out, stick around to see some ads or an email collection form. Enough click or join. This is the worst and lowest level in the blogging food chain because you need lots of traffic to pull this off and the overall value, to the end user, is quite low.
Further up the food chain are blogs that actually bother to write original materials but they are written solely to target keywords. They don’t care about actual readers. These do a slightly better job of turning traffic to cash but, like scraper sites below them, need lots of traffic to make any real money. A bit further up are highly personalized blogs where the author or blog owner actively participates in a blog community and has an active satellite network of social media outlets: twitter, facebook, pinterest, youtube channel, you name it.
The blog also sends out press releases from time to time. At this level, more money is probable. However, near the top of the food chain lies the ecommerce site. If you want higher income and a measure of sustainability, shoot for this level. Follow the general tips below if you would like to explore the possibility of owning your own online store.
- Why dropship online stores?
The problem with an online retail store you completely own is the fact that you have to have a warehouse and you have to do order fulfilment. If these aren’t enough to make you reach for a bottle of aspirin, wait, there are more hassles. This business model can also have you struggling with customer return and customer support issues. If you are a one-person shop, these issues could drive you insane. Thankfully, there is an easier solution: dropship online stores. Dropship systems involve a large online wholesaler that lets smaller online retailers sell for them. When a customer buys from your dropship site, they are actually buying from your wholesaler.
Your wholesaler does the order processing, shipping, and, if there are problems down the road, deals with the customer drama. The dropshipper sends you your profit. You can set up your own margin. You just sit back and promote your store and grow your income. Much nicer and simpler, no? Of course, there are many variations to this model. Some are ‘white label’ models which just require you to ‘add traffic’ and they do the rest. Others allow you more freedom in terms of profit margin and customization.
- Start your dropship online store right by using your Hostgator coupon code to save money
A great store needs a great foundation. We are talking, of course, about solid hosting. Use your Hostgator coupon code 2013 to save money on hosting. Once you have used your Hostgator coupon code to buy a hosting account, buy a domain name for your store. Install wordpress and install an online shop catalog plugin. This plugin will turn your site into an online catalog with its own database.
This is going to a business focused website which means you will need a hostgator business coupon to help you get a reduced price on your hosting costs,
- Sign up with a dropship program
Sign up with a dropshipper. Make sure they charge low enough prices so you can make a decent profit. Look for a 5% to 25% markup. Pick providers who make it easy for you to integrate their code into your site. Plug their products into your site. If you are just supporting a few products, you can get away with manually copying and pasting the dropshipper’s code. If you are dealing with a huge amount of items, make sure you pick a provider that has a mass data import/export like a .csv or .xml file you can mass import into your system.
- Get product descriptions that work
Don’t settle for the boring and static descriptions given by your dropshipper. Find product description writers from Fiverr and elsewhere to produce lively product descriptions that grab the eyeballs of your site visitors and get them to see that the product meets their needs. These descriptions must also be SEO keyword coded so they can get free traffic from search engines.
Traffic is the lifeblood of the internet. No traffic means no income. You need flesh and blood humans going to your site and checking out your products and buying. You have to promote your site by building links to it and building a blog network that sucks up traffic from search engines and shuttles them to your main ecommerce site. You should also look into using Facebook and Twitter to build your online brand. Keep experimenting and keep tweaking. The more you keep at it, the better you’ll get.